About Earthy and Cultured
Our Roots
Earth and Cultured was born from a simple mission: to be a voice for vegan nutrition in my family, social circles, and the Black community. Earth represents our connection to holistic wellness and the natural world. Cultured is about using food as a passport to explore global flavors and experiences.
I started this brand to dissolve the myth that "vegan food is nasty" and show that traditional recipes and bold spices can transform anyone's relationship with plant-based eating. Through my Confident Cooking series, I'm sharing my journey: learning to cook better, healing my body, and proving you don't need to be perfect to start.
Our Purpose
We're building community through vegan food and holistic wellness and making it Black.
Earth and Cultured exists for everyday people adding more plant-based meals into their lives. When you engage with us, we want you to see yourself. To recognize that you, too, are earthy and cultured. Wellness isn't exclusive, flavor has no boundaries, and your journey is valid exactly as it is.
Our Values
Community Over Competition – We build bridges, learn together, and celebrate each other's wins.
Authenticity Always – Real food, real stories, real transformation. No filtered perfection here.
Zero Tolerance for Judgment – No food shaming or lifestyle policing. You're welcome at this table.
Connect with Us
Reach Out to Us Today
We partner with vegan brands, content creators, wellness practitioners, and chefs who share our vision. We'd love to explore new products, co-create content, and build campaigns that inspire.
What we bring: High-quality content and authentic storytelling that resonates with real people.
Ready to create together? justin@earthyandculture.com or DM us @earthandcultured.